Business Advice

What is financial modelling?

By November 8, 2023 Reading time: 3 minutes

Image credit: Mikhail Nilov via Pexels

Financial modeling is the process of creating a mathematical representation of a company’s financial performance. It involves using historical and projected financial data, along with various assumptions, to build a structured model that can help you make informed business decisions, perform scenario analysis, and plan for the future. Financial models can take many forms, but some common types include income statements, balance sheets, cash flow statements, and valuation models.

Maximize the benefits of financial modeling for your business

Forecasting and Planning

Create detailed financial projections based on historical data and realistic assumptions. These projections can be used for budgeting and strategic planning.

Scenario Analysis

Use the model to test different scenarios and assess the impact of various variables on your business. For example, you can evaluate how changes in pricing, costs, or market conditions affect your financial performance.

Capital Budgeting

Evaluate potential investments, projects, or acquisitions by modeling their expected financial outcomes. This helps you make well-informed decisions about where to allocate your capital.


Develop valuation models to determine the worth of your business or specific assets. This is particularly useful when considering selling the business or seeking investors.

Sensitivity Analysis

Assess the sensitivity of your financial results to changes in key variables. This can help you identify critical drivers of financial performance and develop strategies to mitigate risks.

Debt and Equity Financing

When seeking financing, use financial models to illustrate to lenders or investors how you plan to use the funds and how you will generate returns to repay loans or provide a return on investment.

Resource Allocation

Allocate resources efficiently by analyzing which departments, products, or projects are the most profitable. Financial models can help identify areas for cost reduction or revenue enhancement.

Performance Tracking

Compare your actual financial performance to the projections in your financial model. This allows you to identify variances and take corrective actions if necessary.


Use financial models to communicate your business plans and strategies to stakeholders, including shareholders, board members, and employees. Clear models can help others understand your vision and make informed decisions.

Continuous Improvement

Regularly update and refine your financial model to reflect changing business conditions and market dynamics. This ensures that your model remains an accurate and relevant tool for decision-making.

To maximize the benefits of financial modeling for your business, it’s essential to build well-structured and dynamic models that are tailored to your specific needs. Consider seeking the expertise of financial analysts or consultants if you are not experienced in financial modeling, as they can help ensure your models are accurate and robust. Additionally, always be aware of the assumptions you make in your models and be ready to adjust them as circumstances change.

Jun Yan

Jun Yan

Jun Yan is the co-founder and director at Ravit Insights. Prior to this, he was a commercial banker at NAB.

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